Balance great copy with eye-catching imagery.Keep your newsletter visually on-brand so readers know exactly who they’re coming from.Just like with marketing emails, you want people to actually enjoy receiving company newsletters. MassMutual does a good job of organizing their newsletter: You can also use recurring sections so readers know what to expect. Make your emails easy to follow by breaking them up with subheadings and bullet points. But generally, you can keep internal newsletters light and fun to read. Inject some humourĭon’t throw in humour if it’s too off-brand or sounds forced. You’re trying to build an authentic connection with your team. Try to keep it within 6 to 10 words and remember to avoid clickbait. Have you ever gotten an email that you just had to open? A strong subject line will do that to you. If you haven’t already, it’s a good idea to define your brand voice and finalize writing guidelines before starting your newsletters. You don’t want to sound like a sales page either, so keep the marketing jargon out. You don’t want to bombard your team with a wall of text. Sweet and simple is the name of the game. How do you write ones that people actually read? Now you have ideas on what to include in your newsletters. If you can pull in testimonials, even better. Show your teams how they’ve helped clients by highlighting customer success stories.
It feels amazing to know you’re doing impactful work. You can set up Google Alerts to monitor your industry or follow relevant news sources using an RSS reader. The productivity of that capital depends on how effectively people share their competence with those who can use it.” Andrew CarnegieĮmpower your team with resources that keep them informed and up-to-date on the latest industry news. “The only irreplaceable capital an organization possesses is the knowledge and ability of its people. You can use tools like Content Snare, which has a built-in feature that automatically reminds your colleagues that you need content from them. Collecting updates from a bunch of different teams can feel like pulling teeth. Updates like these keep your teams connected.īut how do you get all departments on board? More often than not, each department is up to something cool, but others just don’t know about it yet. Internal newsletters can foster communication between different departments. So if someone taught themself a new recipe, go ahead and share that feat. A key to building authentic connections is to share human stories. Your shout-outs don’t always have to be work-related either. A client was very happy with an employee’s work.Show your employees you value them by highlighting their work and their wins, like these:
A study by Socialcast revealed that 69% of workers would work harder if they felt they’d be better recognized. Recognizing your awesome team members increases employee engagement and has a huge impact on morale. Remember, to draw readers in you need to bring them value. To help get you started, we’ve rounded up some topics you can begin using in your company newsletters right away. Question is, what kind of content do your employees want to see? With all the content out there commanding people’s attention, the pressure’s on to make yours count. 7 content ideas for your internal newsletterĪn internal company newsletter is a tool for communicating with every single person in the organization.
BEST EMPLOYEE NEWSLETTERS PLUS
In this piece, we’ll explore newsletter topics and content ideas, writing tips to follow, ways to make your internal newsletters more engaging, plus every marketer’s favourite: tools to simplify and improve your internal newsletter processes.
BEST EMPLOYEE NEWSLETTERS HOW TO
If you haven’t already included company newsletters in your internal communications strategy, now’s a great time to start! If you’re wondering how to write one that people actually read, this post is for you. Leads developed through employee social media marketing are seven times more likely to convert than other leads. If executed properly, internal newsletters can turn your team into your company’s biggest fans. Internal newsletters are a great tool for keeping all employees updated on company news, but they can serve your organization in other big ways. Shouldn’t our internal communications be just as engaging? You’re pulled in with every word, image and button. Marketers go to great lengths to build up captivating external newsletters.
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