In addition to establishing the discoverability of your group, you can also set certain permissions that determine how members can interact with the group:Īllow members to invite their connections: By disabling this option, you ensure that only admins can invite people to your nonprofit’s LinkedIn group. This option is ideal for creating an invite-only, curated group. Unlisted: Your group won’t appear in search results and will not be visible to others on members’ profiles. This option is best for LinkedIn Groups that are open to all. Listed: Your group will appear in search results and on the profiles of members. Group discoverability determines how others will find your group. Establish the kind of activity that is and isn’t allowed, and set expectations to make your community as productive and enjoyable as possible. LinkedIn Group rules allow you to set the tone for your group. However, this may be helpful if you’re looking to connect with people in your local community or signal to potential members that this group is tied to a regional branch of your organization. You don’t have to add a location to your group.
For instance, if your group is designed to distribute resources to the veteran community, you might add “Armed Forces.” You have up to 2,000 characters to let people know whether this is the right group for them.Īdding industries to your LinkedIn Group, if relevant, is another way to signal to prospective members what kind of content you’ll be sharing - and make your group easier to find. Remember that there are many LinkedIn nonprofit groups, so consider doing some research on the platform first to make sure your chosen name isn’t too similar to that of another group.Īfter you’ve named your group, write a brief description about the group’s purpose and what members can expect from joining. An effective name will clearly communicate the group’s focus. You can upload images in many common file formats, but make sure they look clear and appealing.
This will bring up the LinkedIn Groups creation form.Īt the very top of the LinkedIn Groups creation form, you’ll see an option to upload a logo and cover image for your group. Log in to LinkedIn, visit the LinkedIn Groups homepage, then click “Create group” at the top right-hand side of the page.
#CREATING LINKEDIN GROUPS HOW TO#
Ready to dive into the world of LinkedIn nonprofit groups? Learn how to create a LinkedIn Group and get it set up with this step-by-step guide. Even if you’re considering creating a group on the platform, you should still build and maintain a strong LinkedIn Page for your organization. This is separate from your LinkedIn Page, which provides an overview of your nonprofit and allows you to establish an official presence on LinkedIn. This will help further cement your status, as well as open doors for meeting new contacts and promoting your business.LinkedIn Groups can provide a space for nonprofits to deepen relationships with different segments of supporters, create community among volunteers, share research with people who can benefit from it, and more. Once you have established yourself as an authority in the LinkedIn community, start your own group for your business interests. Once these connections have accepted your request, you will have access to their connections and can add even more people and companies to your list. Make sure to add new people you meet from LinkedIn groups into your "Connections." This will help expand your business contacts and open up new marketing horizons. Over time, you will be recognized as a helpful member of the group and members will begin to develop the bond of trust with you and your company. Find a subject you excel in and offer assistance to new members or those with questions when they ask. The key to using LinkedIn groups for your company is to establish yourself as a helpful authority. Even though this is virtual networking, it should be treated as though you were actually in the room with the people you are interacting with.Īnswer questions and offer advice when you can.
#CREATING LINKEDIN GROUPS PROFESSIONAL#
Keep it friendly and professional and avoid oversharing. Start by posting an introduction about your company and yourself. Begin interacting with others in the group.
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